Follett Content Book Detail: Eat This! : How Fast-Food Marketing Gets You to Buy Junk (And How To Fight Back) by Curtis, Andrea

Name: Eat This! : How Fast-Food Marketing Gets You to Buy Junk (And How To Fight Back)
Author: Curtis, Andrea
ISBN: [978-0-88995-532-5,0-88995-532-8]

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Eat This! : How Fast-Food Marketing Gets You to Buy Junk (And How To Fight Back)

Author: Curtis, Andrea

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Follett Number: 0901SZ8
Audience: Middle School
Publisher: Red Deer Press, 2018
Format: 36 pages : color illustrations ; 24 x 26 cm
ISBN-13: 978-0-88995-532-5
ISBN-10: 0-88995-532-8
Dewey: 613.2
Classifications: Nonfiction

Subjects:

Junk Food Health Aspects

Includes bibliographical references (page 34). "Examines how the fast-food industry uses advertising and marketing to influence children and young adults, while providing means and measures to combat the ubiquitous problem"--Publisher.

From the publisher:
A provocative follow-up to the bestselling What's for Lunch?, Eat This! zooms in on fast food marketing to children -- an immense industry worth billions of dollars. Andrea Curtis shows how fast food companies push their unhealthy food and beverages by embedding their sales pitches in everything from Snapchat filters to movies, from videogames to school curriculum. An exploration of media literacy and food literacy, Eat this! looks at what exactly marketing is and touches on the latest strategies aimed at kids, including product placement, advergames, cartoon and celebrity endorsements and school fundraising. On each page spread, Andrea Curtis provides research-based insights into all aspects of the fast food industry and, perhaps most importantly, offers kids examples and ideas about how they can push back -- taking charge of their own health and well-being.

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Booklist (April 15, 2018 (Vol. 114, No. 16)) (172 words; 1,154 chars)
Kirkus Reviews starred (March 1, 2018) (229 words; 1,548 chars)
School Library Journal (March 1, 2018) (175 words; 1,246 chars)

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