BLOGS  >  OCTOBER 23, 2024

Behind the Scenes: During Your Follett Book eFair

Have you set up and started your Follett Book eFair and need tips on building momentum? Read on for insight into delighting your students, staff, and parents!

The Follett Book eFairs Website

Use our website to organize and manage your online book fair. 

Follett Book eFairs Site

Promoting Your Fair / Spreading the Word

Click the Promote eFair button to get started. A pop-up will display your custom eFair code, links to share with parents, links for your teachers to manage their Wish Lists, and the teacher discount code so they can receive 20% off full-priced items.

  • Enter teachers’ names within the “My eFairs” section of your online fair. This lets families select the student’s teacher when purchasing books so we can pack orders by individual student and box them up by classroom teacher for easy distribution.
  • Share your 20% discount code with staff to encourage them to make discounted purchases from your online Book eFair.
  • Share the Teacher Wish Lists link with teachers and ask them to create a Wish List. Families and community members can then shop the Wish List and make purchases for classrooms.
  • Fill out and hang promotional and goal posters around your school for everyone to see.
  • Download the School Announcement Messages and incorporate them into social media posts, newsletters, and more.
  • Share your direct shopping link (under Promote eFair) with teachers, families, students, and the entire community.
  • Ask teachers to send home the provided Title Highlight Flyers and personalized family letter with their students.

 

 

Creating a Sense of Urgency

  • Send a reminder email to your school community. Let them know your event has started and will be ending soon.
  • Share your direct shopping link in emails and social media posts. This makes it easy for staff and families to browse and shop.
  • Recap your Book eFair goals and share what you plan to do with your school’s Titlewave® Promotional Credit.*
  • Share a digital copy of the Title Highlight Flyers.
  • Post fun photos and updates on social media for your school community (tag @follettcontent and use #FollettBookeFair, too!).
  • Make it fun for your students! Discuss popular titles with them and ask what books they’re excited about.

That’s It!

Well, you’re on your way to hosting the greatest online Book eFair there ever was! Approximately one week after your fair closes, we’ll send you an email with redemption instructions to use your Titlewave Promotional Credit* to select from more than 5 million books, eBooks, classroom sets, and supplemental guides!

About Follett Book eFairs

A Follett Book eFair is an online book fair. A fair for everyone, if you will. It’s a fun and easy way to get the book fair experience without the hassle of setting up and running a physical fair. 

Learn More: Overview  Book Now

We love our online Book eFairs and think you will, too. Here’s to great books, school rewards, and strong, independent readers! Have questions about Follett Book eFairs? Contact us. We’re ready to help.

 

*Titlewave® Promotional Credits are valid for two years from date issued. 

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